However, there are limitations compared to dedicated form builders. You can also choose what happens after the form is completed, whether that’s redirecting the lead to a URL, displaying a message, or sending you an email notification. Once you’ve created your form, you can then send it as a link or embed it directly on your site. If you’re on one of Airtable’s paid plans, you can also customize the basic appearance of your form by adding your logo and a background image, as well as removing Airtable branding. You’ll be given options based on the existing fields you’ve created, all in the right format, and information will be automatically synced between the form and your database-no integration necessary. If you already have an Airtable database for your leads, creating a form is easy with a simple drag-and-drop interface. While it may not have all of the advanced features-Airtable isn’t a dedicated form solution after all-the form builder is quick and easy to use for creating basic forms. To help you make that choice, we’ve looked at five different web form providers and how they work with Airtable:īefore looking through the various third-party options, Airtable’s native forms may be more than sufficient for your needs. However, you’ll also need to think about how easily the web forms integrate with Airtable, and whether that’ll incur additional costs. Choosing a web form is not too complicated, as it’s typically easiest to pick a form solution that works with your website platform. If your sales team is already using Airtable, then the next step is to choose a form solution for collecting lead details. Airtable is an increasingly popular option for handling lead information, especially among SMBs and non-profits. In most cases, that’ll mean capturing those details through a web form, then moving that to where it’s needed-such as a CRM or some other database-where sales and marketing can then use that information. You need to collect accurate data on potential leads and then ensure it’s readily available to those who need it. Of course, lead generation involves more than just collecting random information and hoping for the best.
When marketers were asked what their top priority is for the next 12 months, it’s no surprise that the top answer was generating more leads.
Sales teams thrive when they have a consistent stream of prospects who’ve shown interest in the product they’re selling.
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